Pawtrack
Client
PawTrack
Year
2020
Category
Visual Design
Type of Work
UI Design
Dashboard
Typography
Branding
When you think about it, Millennial attachment to pets isn’t a shocker. This is the generation that dubbed their pets “fur babies” or refer to themselves as pet parents. Pet product purchases among Millennials is on the rise. Millennial pet parents think nothing of dressing up pets for Halloween or having their
pet wear the sweater of their favorite football team.
According to the American Pet Products Association (APPA) Pet Owners Survey 2017-2018, just over 70 percent of Millennial dog caretakers and 55 percent of Millennial cat caretakers say their
pet “is like a child.” The human-animal bond has never been more intense.
PAWTRACK the tracking app that helps you keep your dog’s life in track. The app will enable you to know when to order their food,
when their next appointments are, or even how much exercise they need. Leaving your dog behind for a weekend? no problem! Through the tracking app, you can leave a complete profile to your sitter with all instructions on how to take care of
your four legged baby.
Examples of data you can track on PAWTRACK include but are
not limited to:
Amounts of money spent on essentials and extras (grooming -
toys - treats etc) - Activity level tracker: how much exercise the
dog needs - Nutrition tracker: how much wet/dry food the dog needs - Calendar with all upcoming appointments.
A CREATIVE TRACKER FOR A CREATIVE GENERATION
Pawtrack’s branding consists of the use of colorful and vibrant graphics to capture the energy of a young generation. Since the target audience is millennials, the colors used aspire to leave the user with a young, positive and dynamic energy that reflects on pet ownership. The typography used will also enhance that dynamic effect, by using a playful sans serif font for the body copy and a very fun and playful typeface for the logo and headings. The overall look and feel of the tracker is meant to represent the generation it’s designed for, very open and adaptive generation who has an intuitive knowledge of technology and a passion for learning.
AN ADAPTIVE TRACKER FOR A BUSY DOG PAWRENT
PAWTRACK comes in different shapes and forms, and is meant to be adapted to your specific needs. The tracker has a desktop version and a mobile one. Both have the ability to be customized to display whatever it is that you need to track.
Some basic tracking features include; Budgetting: set a specific budget for your pet and know how you’re spending your monthly budget on them. Health: count your pets calorie intake and see exactly how much exercise and food they need for their age and breed. Calendar: add all your pet’s appointments to his calendar and keep track of when and where his next grooming, vet appointments or even puppy socials are.
